What California Personalized Plates Are and How to Order Them
A personalized plate (also called a vanity plate) is a California license plate where you choose the letters and numbers instead of receiving a random combination from the DMV. You can request up to seven characters — letters, numbers, or a mix — as long as no other California driver is using that exact combination. The plate itself looks and functions like any other California plate; the only difference is the characters you pick.
You order a personalized plate through the California DMV, either online at dmv.ca.gov, by mail, or in person at a DMV office. The process takes about four to six weeks from the time the DMV approves your request. There is a one-time fee of $50 in addition to your regular vehicle registration fee, and you renew the personalized plate every two years along with your registration.
Not all character combinations are allowed. The DMV rejects requests that contain offensive language, impersonate government agencies, or violate other content rules. If your first choice is taken or rejected, you can submit up to three alternative combinations on the same order form, which saves time if your top pick is unavailable.
Key Takeaways
- You choose up to seven characters (letters, numbers, or both) for your personalized plate, and the DMV checks whether that exact combination is already in use.
- The one-time fee is $50 on top of your regular registration renewal, and you renew the plate every two years like a standard plate.
- You can order online at dmv.ca.gov, by mail using Form REG 17, or in person at a DMV office.
- The DMV rejects combinations that contain profanity, impersonate agencies, or violate content rules, so having backup choices speeds up the process.
- Approval typically takes four to six weeks; your current registration remains valid until the personalized plate arrives.
How to Check Availability Before You Order
Before you pay the $50 fee, check whether your desired character combination is already taken. The DMV website has a free plate availability checker at dmv.ca.gov where you type in your choice and see when ready whether it is available. This tool shows you exactly what the plate will look like and tells you if the combination is taken, rejected for content reasons, or available to order.
The availability checker is the fastest way to test multiple combinations. If your first choice is taken, try variations — swapping numbers for letters, removing spaces, or rearranging the order — to find something close to what you want. Keep in mind that spaces between characters count as part of your seven-character limit, so "ABC 123" uses all seven slots, while "ABC123" uses only six.
If you do not have internet access, you can call the DMV at 1-800-777-0133 to ask whether a specific combination is available, though the online checker is faster. You can also ask a DMV employee to check availability when you visit in person.
Ordering Online, by Mail, or In Person
The fastest route is ordering online at dmv.ca.gov. Log in with your California driver license number and date of birth, select "Order Personalized Plates," and enter your first choice plus up to two backups. You pay the $50 fee by credit or debit card, and the DMV sends you a confirmation email. From there, the approval process takes four to six weeks.
If you prefer to order by mail, read Form REG 17 (process for Personalized or Specialized License Plates) from dmv.ca.gov, fill it out, and mail it with a check or money order for $50 to the address listed on the form. Include your vehicle registration card and a copy of your driver license. Mail orders take longer because of postal delays, so expect six to eight weeks total from the time the DMV receives your form.
You can also visit a DMV office in person and order at the counter. Bring your vehicle registration card, driver license, and payment (cash, check, or card). An employee can check availability on the spot and submit your order when ready. This method is useful if you want to discuss character options with someone or if you have questions about what the DMV will reject.
What Happens After You Order
Once you submit your order, the DMV checks your first-choice combination. If it is available and passes content review, you receive an approval notice by mail within two to three weeks. The notice tells you when to expect your new plate and provides a temporary authorization number you can use if you need to renew your registration before the plate arrives.
If your first choice is rejected or taken, the DMV moves to your second choice, then your third. You receive a notice either way — approval or rejection. If all three combinations are rejected or taken, you can submit a new order with different choices, but you will pay another $50 fee. This is why testing combinations on the availability checker before you order saves money.
Your current registration remains valid while you wait for the personalized plate. You do not need to do anything else; the new plate will arrive in the mail. When it does, remove your old plate and install the new one. Keep the old plate in case you need it for records, but you are not required to return it to the DMV.
Content Rules and Why the DMV Rejects Combinations
The DMV has a list of words and phrases it will not approve on personalized plates. This includes profanity, slurs, references to drugs or alcohol, and anything that could impersonate a government agency (like "POLICE" or "SHERIFF"). The rules also block combinations that are misleading or offensive in context — for example, a plate that spells out a slur even if the individual letters seem innocent.
The DMV also rejects combinations that are too similar to existing plates or that could be confused with standard registration plates. For instance, you cannot use only numbers that look like a standard plate format, and you cannot use combinations that mimic other states' plates.
If you are unsure whether your idea will pass, the availability checker will tell you. If it says "rejected," the DMV has already flagged that combination as against policy. You can contact the DMV at 1-800-777-0133 to ask why a specific combination was rejected, though they may not provide detailed explanations for content-based rejections.
Cost and Renewal
The one-time ordering fee is $50. This is separate from your vehicle registration renewal fee, which you pay at the same time or separately depending on when your registration is due. You do not pay the $50 fee again when you renew your registration every two years — the personalized plate renews automatically as part of your standard registration renewal.
When your registration is due to renew, you will receive a renewal notice in the mail. Pay your registration fee as usual, and your personalized plate will renew along with it. If you ever want to switch back to a standard plate, you can do so at any registration renewal by requesting a regular plate instead; you will not get the $50 fee back.
Scam Alert: Fake Personalized Plate Websites
Several websites claim to help you order California personalized plates and charge fees ranging from $20 to $100 on top of the DMV fee. These are not affiliated with the California DMV. The only official way to order is through dmv.ca.gov, by mail with Form REG 17, or in person at a DMV office. Any other website is charging you money to do something you can do yourself for free (except the $50 DMV fee).
If you see an ad for "fast personalized plates" or "may provide approval," be cautious. The DMV controls approval, not a third-party website. Do not enter your driver license number, Social Security number, or payment information on any site except dmv.ca.gov. If you are unsure whether a website is official, call the DMV directly at 1-800-777-0133.
Frequently Asked Questions
Can I transfer my personalized plate to a different vehicle?
Yes. When you buy a new vehicle, you can request to transfer your personalized plate to the new registration. You will need the new vehicle's registration information and will pay a transfer fee (currently $20). Contact the DMV or submit a transfer request online at dmv.ca.gov.
What if someone else orders the plate I want while I am checking availability?
The availability checker shows real-time status, so if it says available when you check, you can order it when ready. Once you submit your order, the DMV reserves that combination for you. The risk is very small because millions of possible combinations exist and most people do not order personalized plates.
Can I use spaces or special characters on my personalized plate?
You can use spaces, but they count toward your seven-character limit. You cannot use punctuation, symbols, or special characters like hyphens or apostrophes. The plate can only display letters (A–Z), numbers (0–9), and spaces.
How long does a personalized plate last?
Your personalized plate lasts as long as you own the vehicle and renew your registration. You renew every two years along with your standard registration. If you sell the vehicle, the plate stays with you and transfers to your next vehicle if you request it.
What if I change my mind after I order?
If you have not received approval yet, contact the DMV at 1-800-777-0133 and ask to cancel your order. You may be able to get a refund of the $50 fee, depending on how far along your order is. Once the plate is approved and mailed, you cannot cancel, but you can switch back to a standard plate at your next registration renewal.